An Australian friend is off to Istanbul for holiday this week and was asking me how to find the flagship store of a Turkish towel brand whose products were sold at the Conran Store last year (must be definitely with high figures on the Sterling price tags) … Actually Turkish towels have been well-known for a long time with their quality; and many major premium brands from USA and Europe have gotten their bath collections manufactured in the looms of Denizli and Bursa; and marketed them as “superfine Turkish delights”…
I eventually found the website of the company, which visually looked quite different from others with its cotemporary but yet “Ottomanesque” touch brand identity. More surprisingly, the company had co-worked with two well known Turkish furniture and fashion designers; obviously some smart men had really understood how a design can change the fate of the company. It was apparent that the concept of “branding” was finding its well-deserved place among the local producers of Turkish textile, which is actually the only the way for the survival against the competitors from Asia.
While assuring the maximum water absorbtion rate on the wet body (don’t ask me “where exactly”) of my Aussie friend; from a design point of view, they were also promising to make him feel like a modern time Ottoman Pasha pampered in his flat in London…
http://www.hamam.com.tr
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