 
 This is from the Wonder Room of Selfridges, an area on the ground floor of the store; displaying how the limits of indulgence can be pushed. To celebrate Cadbury's relaunch of the popular Wispa Gold chocolate bar, this special one wrapped with gold paper is on sale.. for a mere 961.48 Pounds.. (why not 960 btw?) The normal product would cost just 55 p, on your local grocery stores, of course wrapped in plastic package... 
Another example of an indulgence is coming from Saudi Arabia. While some are born short of money, some are born with "short members"; today a newspaper was saying one of the richest men in Jeddah ordered his very personal penis extender device in 18 Karat gold, encrusted with 40 ruby and diamond stones, costing around $47000. 

Though admitting the request was unusual, X4Labs must have really liked this idea, because now it is marketing the custom design idea to all male novelty purchasers. Matt West, product coordinator at X4 said he "is convinced that there is a demographic that is willing to pay for lavish medical devices for their private areas... to pay good money to spoil themselves.
Can we say it is the beginning of a new trend? What is next? Hermes designing their first "le Coq ring", while Tom Ford is working on the moulds of his signature "schmuck" ?? 
 
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